The National Franchise Association, which represents more than 80 percent of Burger King's U.S. franchise owners, said the chain's $1 double cheeseburger promotion forces restaurant owners to sell the menu option with at least a 10 percent loss. Production costs vary by location, but the $1 double cheeseburger typically costs franchisees at least $1.10. It is estimated the promotion increased restaurant traffic by as much as 20%, but 90% of franchise owners have tried to avoid selling the product.
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