Friday, November 13, 2009

D. Wade is the new face of Air Jordan


For the 25th anniversary of Air Jordan his airness himself hand picked Dwyane Wade to be the new face and represent the brand in commercials for the iconic shoe line.

Jordan said during the unveiling Wednesday night in Miami: "Sometimes you have to pass the torch. ... He epitomizes what the brand represents, being a player from our home community of Chicago, he has won championships already, his work ethic ... those are all things that I feel like represent the brand. I think we can build a great relationship."

The new shoe will be available on February 13th during NBA All-Star Weekend for $170.

2 comments:

  1. Just another attempt to siphon money out of our pockets to line Jordans so he can go spend it on average-looking white chicks.

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  2. I have never worn Jordans and refuse to do so now.

    ReplyDelete