Wednesday, September 16, 2009

Retailer's Stunt puts NYPD on Alert.....


An offbeat marketing gimmick slated for this week may have landed Burlington Coat Factory in hot water with New York’s Finest.

The discount retailer plans to leave 500 unattended messenger bags around lower Manhattan Wednesday and Thursday to promote the opening of its new “store in a store” concept, the Factory. Each bag will contain a gift card worth up to $500 and feature a tag on the outside identifying it as a “gift” from Burlington Coat Factory.

Maybe unattended bags are no big deal in Burlington, NJ — home of the company’s headquarters — but eight years after the 9/11 attacks, with the MTA’s “If you see something, say something” slogan still in full effect, these totes are likely to set off some serious red flags. The NYPD is aware of the promotion and say if they keep the bags off public property everythang will be everythang.

Hope noone thinks like I think.

source

3 comments:

  1. Why don't they just set out bags full of money so people can afford their stuff?

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  2. if you can't afford burlingtons, the next step down is goodwill

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  3. those bags are kinda hot. i'd nab it as soon as i saw it.

    ReplyDelete