Microsoft Corporation has admitted it is guilty of changing the race of a man in one of its ads. An ad on the company's U.S. website depicts a white woman seated at a table in a conference room along with an Asian man and a Black man. The website for their Polish division shows the same photo with the Black man's head swapped for a white man's head. He has the same brown hands (poor photoshop job!).
Lou Gellos, a spokesperson for Microsoft Corporation said, "We are looking into the details of this situation. We apologize and are in the process of pulling down the image."
Ahhh, but not before we preserve it for posterity. Y'all know better than that.
This is terrible! I would boycott them but then how would I ever get any work done today?
ReplyDeleteI AM SMH THAT STUFF LIKE THIS STILL HAPPENS IN 2009
ReplyDeleteMicrosoft is guilty of poor marketing quality control, particularly the photoshopping, also for obviously promoting an Apple MacBook in a Microsoft ad and the monitor is not attached to anything-if there was any racist intent-why they leave the asian dude-they would have deep sixed his ass too?!
ReplyDeleteWhen MacDonalds releases a commercial for the BET Awards with an Afican American young man taking his dad out for a Big Mac....then they run the SAME EXACT COMMERCIAL on the Latin Grammys with two Latino's eating burritos-McDonalds is far from racist, just good segment marketers-simply marketing to the clientele who were viewing the ad....
that is all for today....
I AGREE WITH STIMULUS. IT'S JUST GOOD MARKETING. EXAMPLE BEING, I'M MORE LIKELY TO BUY BLACK HAIR CARE PRODUCTS WITH BLACK GIRLS USING THEM, VERSUS ANOTHER RACE. SIMPLE AS THAT. I'M NOT MAD AT MICROSOFT FOR THAT, WHAT'S FUNNY IS THEY DIDN'T CHANGE THE COLOR OF HIS HANDS! LOL
ReplyDeletethat is stuck on stupid look like the brutha had vitiligo or sumpthin...LOL
ReplyDeleteHow many asians are there in Poland? Why didn't they change his hands? This was a terrible marketing company.
ReplyDeleteI understand target marketing but I think it was racist to think an Asian would appeal to Pollacks (is that a racist word) but not a Black man. Maybe Microsoft is not racist. Maybe Pollacks are racist.
ReplyDeleteI really don't know how I feel about this. I think the Black guy should be mad they used his body and probably didn't pay him for the Polish ad.
ReplyDelete