State Farm teams up Mr. Steve Harvey

State Farm Insurance Cos. has partnered with comedian Steve Harvey to create a series of short digital clips that aim to make humorous connections to serious issues.

At harveyknows-best.com, consumers will be able to access animated digital shorts in which the "King of Comedy" offers observations on a variety of topics that affect people's daily lives. The first piece was launched this week to mark National Teen Driver Safety Week, and offers Harvey's take on his teen's desire for transportation.

"These bits are strictly entertaining," said Pam El, State Farm marketing vice president. "Though they address insurance and financial services-related topics, to broaden State Farm's brand voice in an unexpected way they are delivered with Steve's unique perspective and humor."

The 48 digital shorts will be rolled out during the coming year.