Sports legend Michael Jordan has initiated a $10 million lawsuit against two Chicago area grocery stores for using his identity without permission. The two stores, Dominick's Finer Foods and Jewel Food Stores, published ads in a commemorative Sports Illustrated issue, "Jordan: A Hall of Fame Career" that associated his name with congratulatory messages from the stores. Jordan's shoes were used in one ad while his name was listed above a steak in another ad. Apparently he was really burned up about the steak ad given he is an investor in a chain of steakhouses. He seeks $5 million in damages from each store.Thursday, December 24, 2009
Michael Jordan sues two grocery stores
Sports legend Michael Jordan has initiated a $10 million lawsuit against two Chicago area grocery stores for using his identity without permission. The two stores, Dominick's Finer Foods and Jewel Food Stores, published ads in a commemorative Sports Illustrated issue, "Jordan: A Hall of Fame Career" that associated his name with congratulatory messages from the stores. Jordan's shoes were used in one ad while his name was listed above a steak in another ad. Apparently he was really burned up about the steak ad given he is an investor in a chain of steakhouses. He seeks $5 million in damages from each store.
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